Business and conferences tourism alone, accounts for 57% of tourist arrivals (2015). It is therefore key to the tourism sector:
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Business and conferences
Business tourism
The business traveller accounts for the largest proportion of tourists arriving in this country. This tourism is consists of leisure activities in conjunction with business travel.
Many accommodation providers also offer leisure activities or are connected to organisations that offer those services.
Conference tourism
Zambia is a great destination for combining conferences with tourism as the two can often be accessed in the same location.